Ebook Free , by Deborah M. Gray
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, by Deborah M. Gray
Ebook Free , by Deborah M. Gray
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Product details
File Size: 10853 KB
Print Length: 321 pages
Publisher: Board and Bench Publishing; 2 edition (October 15, 2018)
Publication Date: July 31, 2018
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B07G31GGBM
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Amazon Best Sellers Rank:
#134,048 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
Deborah M. Gray’s pair of books, “How to Import Wine, An Insiders Guide†and “The Exporter’s Handbook to the U.S. Wine Market†complement each other. They should be considered companion guides, both sides of a coin. I purchased and read both books. As an aspiring importer myself, it seemed a natural progression, not only to give myself a foundation for starting my own business here in the U.S., but also to gain an understanding of my wine producers by getting a glimpse of their world and seeing myself through their perspective. In my opinion, that can only help an importer be better at what they do. “How To Import Wine, An Insider’s Guide†is a straight forward narrative detailing what’s necessary to lay the foundation for a successful wine importing business. Deborah Gray shares her personal successes and failures from a decade and a half as a wine importer, to guide the reader through the perils, pitfalls and regulatory maze of establishing their own business. She separates the glamour and romance of wine from the business of wine while urging a philosophy of honesty, integrity and loyalty between importer and winery. Her common sense writing style, blending stories of the trade, advice and examples makes learning a complex business an enjoyable and easy read. The book is a must for a first time importer. Another must read is “The Exporter’s Handbook to the U.S. Wine Marketâ€. It is written with the same thoughtful voice as “An Insider’s Guide,†but from the other side of the ocean. Although an importer, having read the first book, will see some of the same information, the perspective shift of reading from the viewpoint of an exporter will give a deeper understanding. As well, in the same way that the first book guides a first time importer into the U.S. market, the second book helps a first time exporter to find an importer. As an importer, the better I understand what an exporter goes through to market their wine, the better business relationship I will be able to develop with them, and the better I will be able to sell their wines. I plan to have a few extra copies of “The Exporter’s Handbook†available so that I can give them to small wineries for which I have become their first US importer, encouraging a better understanding of one another, and thus a stronger business together. I also plan to have copies that I can send to select wineries who have submitted impressive samples to me but which do not fit my portfolio if I think their wines deserve to find their first importer in the U.S. rather than an empty ‘no’. Acts of kindness have a way of coming home. In summary, buying both books in the set provides a holistic view of wine sourcing in the U.S., importing and exporting, both sides of the coin.
To anyone looking for a 'checklist' in starting their own wine importing business, this book is a wonderful resource. 'How to Import Wine' is written in a direct manner, with clear explanations of the various requirements. The author includes personal scenarios at the end of each chapter that bring the contents to life.I know that I will continue to reference this book as my business develops.Cheers,Lauren YoungCalifornia Beverage Co.How to Import Wine: An Insider's Guide
When i decided a year ago to embark on the process of importing wine to the USA, I quickly found a wide array of confusing, overlapping, and sometimes contradictory materials on how to do it. I became overwhelmed and nearly gave up on the idea. I thought, "why isn't there a single reference that explains the process top to bottom, written in a clear and simple way for the beginner?" That was when I found Deborah Gray's book on How to Import Wine. It was perfect timing for me, and it was the perfect book to help me get started. Occasionally we find a book that appears to be on the topic we are interested in, but then it turns out to be something completely different. This was not the case here. Gray's book answered every important question and is written in such a down-to-earth, straightforward, authoritative way that it proved ideal for my needs. Having read this book (now twice) I feel perfectly prepared to initiate a successful importing business, having the confidence of knowing not only how to do it, but that it can be done successfully even for someone like me. Thank you Deborah Gray for writing this book for the rest of us!!
How to Import Wine is an excellent book on the subject: it's easy to read and it's entertaining. It's written simply but it describes a complex market. I loved her personal stories at the end of each chapter: they come from personal experience and she's not shy to talk about her mistakes. It's much more than a book on importing wine: her advise can apply to most kinds of businesses. It's common business sense. She touches every aspect of the trade: from wine sourcing, to cost analysis, to shipping, warehousing, marketing and selling. It's an ideal book for someone who's never started an own commercial activity, but also for someone who has to go back to basics. Importing wine is much more than sipping it: it's hard work, and she points it out throughout the book.
This may just be the only book on the subject, and by all means - a well written, pragmatic and easy to navigate. This book takes the reader for a thorough tour of the ins-and-outs of the wine importation industry, and will suit you well whether you are looking to set a foot in the wine/liqueur importation industry, or if you intend to find a job anywhere in the pro wine supply chain world. The book is filled with personal examples from the experience of the author, who is a very focused, opinionated and hands-on individual. Well organized read, detailed index and visual examples of sample documentation, marketing tools and statistics. Focused that it is, the book only scratches the surface of the import industry as a whole, so the book is by no means a substitute for other essential materials, but it is definitely a must read for anyone interested in wine imports, as well as a great long term reference for anyone who is in the industry. Highly recommended.
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